Paddlers – Digital Media Consultancy

Overview

Paddlers is a premium baby diaper brand looking to expand its online presence and drive sales. WWM partnered with Paddlers to provide comprehensive digital media consultancy, focusing on content creation, campaign planning, and paid digital advertising.

Strategy

1. Content Creation: Monthly visual and video content aligned with Paddlers Protection’ brand identity, optimized for Instagram and YouTube.
2. Campaign Planning: Executed seasonal discount campaigns, creating targeted visuals and promotional content to engage parents.
3. Digital Advertising: Managed ads on Instagram, Google, and YouTube, using data-driven strategies to boost traffic and conversions.
4. KPI Monitoring: Set monthly KPIs with the client, optimizing campaigns based on engagement, conversion rates, and return on ad spend.